From Hustle to Purpose

Eventually, our founder found stable housing, but his journey didn’t stop there. He continued selling in his neighborhood, and to his surprise, the community rallied around him. People supported him not just as customers, but as neighbors who believed in his vision and his efforts.

As our founder grew his business, he was also learning the ropes. He mastered the essentials—how to source products, connect with customers, and cultivate meaningful relationships. His entrepreneurial journey truly took off on Thanksgiving Day in 2004, the moment he took the first step toward building something lasting.

Over time, he discovered his audience—and, more importantly, his purpose. What started as a simple hustle transformed into a business fueled by perseverance, community support, and a mission to provide people with the essentials they need to live, move, and thrive.